Pushkar is the most sacred place for Hindus and referred to as ‘Tirth Raj’ or the king of all pilgrimage centers. The famous Brahma temple, the only one in the country attracts thousands of devotees. Located at an altitude of 1580 ft above sea level around 12 km from Ajmer, Pushkar is situated in the valley of two parallel ranges of the Aravali hills, around a lake known as the Sarovar. The Sarovar is worshipped as a divine spot and considered to be as old as creation itself. The town of Pushkar is surrounded by hills on three sides namely Dungri Pahar, Guramba Pahar and Nag Pahar located in the north, northeast and east of the town while Parvati Pahar and Savitri Pahar are located in the south and southwest directions. The holy lake is surrounded by 52 ghats built at different periods of time. Lining the ghats edge is the sadar bazaar, which is part of the parikrama path of the pilgrims. The town houses hundreds of temples of varying sizes among which the famous ones are Brahma temple, Varah temple, Rang ji temple, Savitri temple, etc.
Besides the religious sanctity of the town, being a maze of ashrams, temples and dharamshalas, the town also attracts lot of domestic and international tourists wandering in search of spirituality. Besides the religious activities of the town, the other major attraction in Pushkar is the huge cattle fair, usually held in the month of October and November. The fair is at its peak on Kartik Purnima when thousands of pilgrims descend the city to take a holy dip in the Sarovar. The cattle fair also attracts hundreds of international tourists. During the fair villagers trade in camels, buy goods, take a holy dip in the Sarovar and visit the temples while the foreign visitors enjoy the cultural extravaganza this unfolds. This sleepy little town reverberates with hectic activity during the festivities. A host of cultural programs are staged to enthral both the local audience as well as the foreigners.